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WEB-разработкиContent is Currency: Developing Powerful Content for Web and Mobile

Content is Currency: Developing Powerful Content for Web and MobileНазвание: Content is Currency: Developing Powerful Content for Web and Mobile
Автор: Jon Wuebben
Издательство: Nicholas Brealey Publishing
ISBN: 1857885732
Год: 2012
Страниц: 228
Формат: PDF
Размер: 16 Mb
Язык: Английский

In the digital age, content is no longer confined to the written page. It is spread across web and mobile, taking the form of podcasts, webinars, widgets, and blog posts. Powerful content tells the story of your product or business, but it means nothing if it’s not written well, optimized for search and social media, and properly marketed. In Content is Currency, content strategist Jon Wuebben explains the fine art of content development by utilizing the latest Search Engine Optimization (SEO) and Social Media Marketing (SMM) techniques, and provides you with the tools and strategies you need to get your online content noticed. Drawing on the latest research, ideas, and case studies in content marketing, you will learn:

What types of content best suit your specific business, market, and industry

• How key content tactics influence search engine rankings and sales conversion

• How to leverage social media to connect with your target market

• How to merge the many elements of your web presence

Don’t lose your target audience to the millions of online search results, or allow them to click away because your content doesn’t engage. Let Content is Currency teach you the techniques to get your content onto the screens and into the minds of B2B and B2C viewers everywhere.

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