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WEB-разработкиSEO: Search Engine Optimization Bible

SEO: Search Engine Optimization Bible
Название:SEO: Search Engine Optimization Bible
Автор:Jerri L. Ledford
Издательство:Wiley
ISBN:0470175001
Дата издания:2007-12-17
Страниц:408
Язык:Английский
Формат:PDF
Размер: 9,4 MB

This in-depth Bible delivers the holy grail of online marketing: how to influence search engine results to drive online shoppers to specific Web sites; the process is called search engine optimization (SEO) and it is a hot topic
One-stop resource offers readers what they need to plan and implement a successful SEO program, including useful tips on finding the shortest routes to success, strategy suggestions, and sidebars with more information and additional resources
Features interviews with executives from top search companies, plus appendices on creating successful listings with Google, MSN, Yahoo!, and others
Topics include creating an SEO plan; managing keywords; maximizing pay-per-click strategies; understanding the role of links and linking; robots, spiders, and crawlers; maintaining SEO; analyzing success rates; and much more





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