Автор: Matthew Wittemann, Geoff Ables
Качество: Изначально компьютерное (eBook)
Количество страниц: 819
An in-depth, expert guide to Microsoft Dynamics CRM 2011 from Microsoft CRM experts!
What better way to learn how to administer Dynamics CRM than from two Microsoft CRM experts? This in-depth Bible is packed with expert guidance on the latest version of Microsoft’s hot CRM product. Whether you’re new to Dynamics CRM or upgrading from an earlier version, you’ll get thoroughly up to speed on everything from the basics to new features and more.
Brings you up to speed on Microsoft Dynamics CRM 2011, the latest version of Microsoft’s fast-growing customer relationship management software
Shows you how to get the most out of the application, including configuration and customization, integrating with Microsoft Office, and automating business processes
Features step-by-step instruction and in-depth coverage of all essential topics; you’ll want to keep this information-packed book at your desk as a practical reference
If you want to master Microsoft Dynamics CRM for your business contacts, this is the book you need to succeed!
A solid CRM strategy is smart business–here’s how you get there
Build customer relationships and CRM strategies that will help grow your business with Microsoft’s powerful Dynamics CRM software and this practical book that covers all the bases. You’ll learn the nuts and bolts of how to configure the software, automate operations, manage users, and integrate with Office–while you also get the essentials of how to capture customer data, analyze it, engage your customers, and track and report results.
Get up to speed on Microsoft Dynamics CRM 2011
Master the user interface, including all toolbars, menus, and activity types
Harness the essential Sales, Marketing, and Service functions you need
Learn to manage leads, accounts, and contacts
Issue quotes, then integrate with ERP systems to create orders and invoices
Customize with visual workflow designer, interactive query builder, or other tools
Create useful reports with Business Intelligence Studio or Visual Studio®