Автор: By Victor O. Schwab
Название: How to Write a Good Advertisement
Издательство: Wilshire Book Company
Размер: 18 Mb
Язык : English
Для сайта: eKnigi.org
This book was first published in 1962. But the lessons are still as valuable and as valid today as when first published. This is a great manual on how to write advertisement.
Schwab is considered one on the legends in print advertising. He writing is easy to read, well organized and simple to understand.
This is a how to manual. Mr. Schwab starts with the importance of the headline - if you canÃƒâ€šÃ¢â‚¬â„¢t get people to read your ad it has no chance of getting people to buy the product. He gives you step by step instruction for writing good headlines. From headlines, he goes on to teach about attention getting layout, showing people the advantages of your product, proving your claims, social proof and asking for action