Автор:Sharon Eastwood, Anne-Lise Riis Jensen, Anna Jordon.
Название: Business Management for the Equine Industry
Размер: 2 mb
Для сайта: eKnigi.org
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.