Название: International Business
Издательство: Prentice Hall
Автор: Alan M. Rugman, Simon Collinson
Количество страниц: 704
Размер: 29 mb
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.