Автор: Lois Schneider Farese, Grady Kimbrell, Carl A. Woloszyk
Название: Marketing Essentials, Student Edition
Размер: 78 Mb, 875 pages
Язык : English
Для сайта: eKnigi.org
Marketing Essentials is the top selling book in marketing education because it includes all of the current hot topics: e-marketing, marketing ethics, and international and cross-curricular marketing! Students get a step-by-step introduction to creating marketing plans; DECA prep activities help students gain confidence in using the skills they've learned. Marketing Essentials also provides teachers with all the support materials they need.