Издательство: South-Western College/West
Автор: Charles W. Lamb, Joseph F. Hair, Carl McDaniel
Количество страниц: 804
Размер: 33 mb
You experience marketing through billboards, television commercials, and even in the cereal aisle at the grocery store. Now MARKETING, Eleventh Edition--with its engaging presentation of concepts--will bring forward how much the principles of marketing play a role in your day-to-day life. With coverage of current marketing practices and exciting new features, Lamb, Hair, and McDaniel's MARKETING, Eleventh Edition, will have you saying, "Now that's marketing."