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БизнесThe One-Day Marketing Plan: Organizing and Completing a Plan that Works

The One-Day Marketing Plan: Organizing and Completing a Plan that Works

Название: The One-Day Marketing Plan : Organizing and Completing a Plan that Works
Издательство: McGraw-Hill
Автор: Roman Hiebing, Scott Cooper
Год: 2004
Количество страниц: 344
Формат: PDF
Размер: 2 mb
Язык: English

The One-Day Marketing Plan shows entrepreneurs and business owners how to quickly design a marketing plan for any business. Hiebing and Cooper's streamlined, 10-step process guides readers through the development and execution of effective marketing plans, and provides the tools to accurately evaluate bottom-line results. Packed with helpful checklists and templates, this practical, comprehensive third edition includes up-to-the-minute information on brand positioning and Internet marketing tactics.



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