Название: David Ogilvy - Confessions of an Advertising Man
Автор: David Ogilvy
Жанр: Business & Money
Год выхода: 2004
Страниц: 208 pages
Издательство: Southbank Publishing
David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.