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БизнесThe Discourse of Advertising

The Discourse of Advertising
Автор: Guy Cook
Название: The Discourse of Advertising
Издательство: Routledge
Год: 2001
Формат: PDF
Размер: 49 Mb
Язык: English
Для сайта: eKnigi.org

The Discourse of is a very readable book that is well suited for undergraduate students whatever their academic background (literature, linguistics, cultural studies, communication studies, etc.). The balance between theory and practice is excellent. examples are mostly recent, and taken from a variety of supports (e.g. billboards, Internet, TV, magazines). The application of theoretical concepts to ads and literature provides a better understanding of these concepts, and especially allows for the distinction between the two genres. An excellent introductory tool not only to the field of but also to the larger field of discursive studies in general, provided that instructors complete it with examples of ads particularly meaningful for their students..
The second-edition of The Discourse of has been substantially revised and includes new material from advertisements for Philips, Wonderbra, Wrigleys and others. Cook argues that advertisements are always engaged in a complex interaction with the texts around them-music and images-and the people who make and experience them.

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