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ОС и БДAndroid Apps Marketing: Secrets to Selling Your Android App

Android Apps Marketing: Secrets to Selling Your Android App

Название: Android Apps Marketing: Secrets to Selling Your Android App
Издательство: QUE
Автор: Jeffrey Hughes
Год: 2010
Количество страниц: 320
Формат: PDF
Размер: 15 mb
Язык: English

The Easy, Complete, Step-by-Step Guide to Marketing Your Android Apps!
There are huge profits to be made in selling Android apps! But with more than 70,000 apps now available, posting your app to the Android Market is no longer enough. You need to market your app effectively. Don’t know much about marketing? Don’t worry: This book gives you all the step-by-step help you’ll need. Top app marketing consultant Jeffrey Hughes walks you through building a winning marketing plan, crafting highly competitive apps, choosing your message, building buzz, and connecting with people who’ll actually buy your app. Packed with examples, this book makes Android apps marketing easy!

You’ll learn how to:

Identify your app’s unique value, target audience, and total message
Understand the Android Market’s dynamics
Cut through clutter and get your app into the top selling categories
Set the right price for your app and effectively sell its value
Get reviewers to recommend your apps
Write effective press releases
Time your marketing and publicity for maximum effectiveness
Blog about your app and get the attention of influential bloggers
Use Facebook, Twitter, YouTube, and other social media to generate buzz
Use promotions and cross-marketing just like professional marketers do
Measure and improve your results with Android Analytics
Generate a loyal audience that will buy your next app, too
Earn steady revenue, build a brand, and make a real business out of app development

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