Автор: Richard Lynch
Название: Corporate strategy, 4th edition
Издательство: FT Prentice Hall
Размер: 34 Mb
Для сайта: eKnigi.org
This book explores the fundamental decisions that will guide the future of organisations, and how such matters can be identified, evaluated and implemented. It presents a comprehensive, structured and critical approach to strategic management. Its underlying theme is the need to consider not only the rational approach to strategic decision making, but also the creative aspects of such decisions – an approach that remains unique to this strategy text. The book argues that both of these are essential to enable students and practising managers to develop successful strategies.