Автор: Erik Du Plessis
Название: The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Издательство: Kogan Page
Размер: 2,5 Mb
Для сайта: eKnigi.org
Recall and persuasion are today's primary measures of ad effectiveness. Du Plessis makes the case that emotion is actually the foundation of both, a major shift that he says today's advertisers are reluctant to accept. ... Go ahead and pick it up the book will give you a competitive advantage.