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БизнесAdvertising for dummies

Advertising for dummies
Автор: Gary Dahl
Название: Advertising for dummies
Издательство: Wiley Publishing
Год: 2007
Формат: PDF
Размер: 3,5 Mb
Язык: English
Для сайта: eKnigi.org

Think of Advertising For Dummies, 2nd Edition, as a guidebook to map your
way through the back alleys, side streets, and secret pathways leading to
effective advertising. Advertising can be a very intimidating subject — it has
its own language; it comes in a huge array of media choices; it requires, when
done right, creativity, clarity, and solid production values to cut through its
own clutter; and it costs a lot of money. But advertising is also essential to
the success of your business. Use this travel guide to chart your course down
the hidden boulevards of advertising, and you may discover that, indeed, the
streets are paved with gold.

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