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Reminiscent of the novels of Chuck Palahniuk and Douglas Coupland, The Inactivist is the story of Kitchen, a copywriter whose trust in capitalism is offset by his desire to make a difference. He was the one who started tattooing logos on kids' heads. His hero introduced the world to the Punchbuggy. But when he meets Gage, an environmentalist who thinks the copywriter can do something more with his life, Kitchen's entire belief system is shot.
Are advertising and activism necessarily separate?
Gandhi urged us to "be the change." But wouldn't you like to be a Pepper™, too?
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